The Big Four Economic Indicators: Real Retail Sales Down 0.1% in August

Official recession calls are the responsibility of the NBER Business Cycle Dating Committee, which is understandably vague about the specific indicators on which it bases its decisions. This committee statement is about as close as it gets to identifying its method.

There is, however, a general belief that there are four big indicators that the committee weighs heavily in their cycle identification process. They are:

The Latest Indicator Data: Real Retail Sales

With the release of July retail sales and the CPI, we've updated this commentary to include the latest real (inflation-adjusted) retail sales. Month-over-month nominal retail sales in August were up 0.6% and up 2.47% year-over-year. However, after adjusting for inflation, real retail sales were down 0.1% MoM and down 1.19% year-over-year.

The chart below gives us a close look at the monthly data points in this series since the end of the Great Recession in mid-2009. The linear regression helps us identify variance from the trend.

Real retail sales were mostly consistent with the trend starting from the end of the Great Recession until mid-2015. At that point, real retail sales fell below the trendline and consistently inched further away from it. The COVID pandemic resulted in extreme divergence from the trend but sales quickly made their way back up, surpassing the trendline in March 2021 as a result of the COVID-recession recovery. Real retail sales remained above the trend for 18 months until August 2022. After a few months of bouncing above and below the trendline, real retail sales dropped below the trendline in November 2022 and have been there ever since.

Real Retail Sales since 2009

Real Retail Sales: Visualizing the Data

This indicator is a splicing of the discontinued retail sales series (RETAIL, discontinued in April 2001) with the Retail and Food Services Sales (RSAFS) and deflated by the seasonally adjusted Consumer Price Index (CPIAUCSL). We've used a splice point of January 1995 because that date was mentioned in the FRED notes. Our experiments with other splice techniques (e.g., 1992, 2001 or using an average of the overlapping years) didn't make a meaningful difference in the behavior of the indicator in proximity to recessions. We've chained the data to the latest CPI.

In the charts below we have illustrated three different data manipulations:

  • A log scale plotting of the complete data series to ensure that distances on the vertical axis reflect true relative growth. This adjustment is particularly important for data series that have changed significantly over time.

Real Retail Sales

  • A year-over-year representation to help, among other things, identify broader trends over the years. Real retail sales year-over-year is currently below the level at the start of nine of the twelve recessions that have started since 1948.

Real Retail Sales year over year

  • A percent-off-high manipulation, which is particularly useful for better understanding of trend behavior and secular volatility. Real retail sales is currently 2.75% off it's all-time high.

Real Retail Sales Percent Off Highs