The Mag 7 Becomes the Mid 7

Our groundbreaking research in 1995 showed that style, size, quality, and sector rotations are more influenced by profits cycles than by economic cycles. Investors take more risk, and markets broaden when profits cycles accelerate, but they become more conservative when profits cycles decelerate and really hunker down during profits recessions.

Market leadership naturally narrows during periods which profits decelerate because markets become “Darwinistic”. Performance becomes a function of survival of the fittest during profits recessions, and the fewer and fewer companies that can maintain earnings growth outperform as the profits environment deteriorates.