Record Memorial Day Weekend Puts Travel Stocks Back in the Spotlight

The headlines haven’t been too kind to the travel industry lately. You’ve probably seen the same bearish takes I have—reports of slumping business travel to the U.S., falling international visitor spending and weak demand.

Context is everything, though, and if you dig a little deeper, you’ll see a more nuanced, surprisingly bullish picture. In fact, there’s a lot to like about the travel industry right now from an investment standpoint. You just have to know where to look.

Americans Are Still Hitting the Road (and the Skies)

Let’s start with one of the most time-tested indicators of travel health: Memorial Day. According to AAA, 45.1 million Americans are expected to travel at least 50 miles from home this holiday weekend. That’s the highest number ever recorded, breaking a record that’s stood since 2005.

Despite inflationary pressures and economic uncertainty, American consumers continue to prioritize leisure travel. That’s according to Allianz, whose latest survey found that 63% of U.S. households express confidence in taking a summer vacation, and projected spending is set to hit a record $226.6 billion, with the average household shelling out nearly $2,900 for their getaway.

americans summer vacation

Deloitte also found that more than half of all Americans are planning leisure vacations this summer, with trip frequency on the rise. People may not feel wealthier, but they’re still putting a premium on experiences and making time for family and travel.

more than half americans plan to travel