VettaFi’s Advisor Perspectives Named Most Read E-Newsletter for Financial Advisors for Fifth Consecutive Year by Erdos Media Research
Advisor Perspectives also wins top spot among Registered Investment Advisors (RIAs)
NEW YORK, November 16, 2023 – Advisor Perspectives, the premier digital publisher for the financial advisory profession and a recent addition to the fast-growing VettaFi lineup of research and educational offerings, today announced that it has been ranked as the most-read electronic newsletter among financial advisors for the fifth year in a row by Erdos Media Research’s Financial Advisor Media Outlook and Usage Study (FAMOUS).
Since 2013, FAMOUS has supplied deep insights into how advisors view fund families and use media, as well as providing a multifaceted profile of financial advisors that goes beyond basic demographic information including variables such as AUM, work setting, and the role of the advisor in the client relationship. FAMOUS was based on responses from 163,719 financial advisors.
This is Advisor Perspectives' fifth consecutive year of ranking ahead of The Wall Street Journal, Bloomberg and Barron’s among the e-newsletters listed, with 48% more readership than the average of the top 10 newsletters. Advisor Perspectives also claimed the number one spot for e-newsletters among the independent registered investment advisor (RIA) segment.
“Investors entrust their advisors with their life savings, and those advisors demand relevant, accurate content to guide their decision making,” said Robert Huebscher, who founded Advisor Perspectives in 2007, and is now a vice chairman at VettaFi. “I am honored to once again see the critical role the VettaFi team plays in that process.”
In addition to its website and newsletters, VettaFi’s Advisor Perspectives also produces a podcast, Gaining Perspective, hosted by Robert Huebscher, which has also proven to be popular with advisors and consistently ranks among the top 10 most-listened-to podcasts among those specifically produced for the financial advisor audience. Electronic newsletters and podcasts were added to the FAMOUS study five years ago and have become a critical segment of the media landscape.