AI Was Already Clouding Tech Earnings. Then Tariffs Hit

The Big Tech stocks are beginning the year’s earnings season with mild optimism. After signs from the White House that President Donald Trump may be softening his scorched-earth tariff plan, the Magnificent Seven stocks have been up more than 6% this week. On Thursday, Google parent Alphabet Inc. will report its numbers and set the tone for a delicate run of results reminiscent of the Covid era’s confusion.

One of the seven, Tesla Inc., has already reported — though its unique position, and the political antics of its chief executive officer, have made it a permanent outlier in the group. The gain of about 5% in its shares after abysmal results holds few useful clues for investors wondering about how the crop of more easily compared tech giants will fare. Those companies aren’t as able to fend off the gravitational pull of reality.

Analysts for all six of the other members — Alphabet, Amazon.com Inc., Meta Platforms Inc., Apple Inc., Nvidia Corp. and Microsoft Corp. — have lowered price targets since the tariff “Liberation Day” on April 2 threw projections into disarray. Apple has experienced the most severe cut: As of Wednesday, Bloomberg consensus data suggested analysts predict its stock will be $235.95 in 12 months, 7% lower than the expectation before the tariff tumult and what would amount to a valuation difference of $267 billion.

Analysts Reassess Big Tech After Liberation Day