Is It Time for Smart Beta to Be Smart?

The views presented here do not necessarily represent those of Advisor Perspectives.

On the evening before his presentation at the Exchange Conference last week, I sat down with Rob Arnott to discuss whether now is the time for smart beta to shine. Arnott is the founder and chair of Research Affiliates and is known as the “godfather of smart beta.

I began by pointing out what I was sure Arnott already knew: Small-cap and value have lagged over the past decade. For the 10 years ending March 31, 2025, Morningstar shows large-cap growth as the top-performing style box and small-cap value at the bottom.

Morningstar annualized 10-year returns as of March 31, 2025

Morningstar annualized 10-year returns as of March 31, 2025

Indeed, over the same 10-year period, the gain of the Invesco RAFI US 1500 Small-Mid ETF earned just a little over half of the cap-weighted Vanguard Total Stock Market ETF.

ETF Annualized 10-Yr Return

Invesco RAFI US 1500 Small-Mid ETF PRFZ 7.6% 107.1%

Invesco RAFI US 1000 ETF PRF 10.5% 171.9%

Vanguard Total Stock Market ETF VTI 11.8% 204.0%

In our discussion and follow-up email, Arnott stated that the above underperformance has led to relative cheapness of deep value. He said, “Value is very nearly the cheapest it’s ever been.” Only at the height of the dot-com bubble had value been cheaper, and even then, only slightly. Arnott noted that when deep value gets this cheap, it historically outperforms by around 10% per annum over the subsequent five years.