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RIAs that come to me for consulting on their organic growth often confide, “I’ve tried to plan out my marketing, but our plans don’t seem to work.”
If your firm has struggled to plan out marketing content in a way that actually works for the team, this video is a must-watch.
Every RIA looking to drive organic growth could benefit from a strategic content calendar. Creating consistent content to reach your goals requires creativity and process. Here's what matters.
In the video above, I walk through four essential elements of successful content calendars for financial advisors and their teams.
What else on your mind?
'Dear Ficomm’ is a free advice column for advisors and I’d love to hear from you. Send me any marketing question here and I’ll create a short video like this to help you with strategic next steps.
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Carolyn Dalle-Molle, an accomplished growth marketer, boasts a proven track record with a realistic, iterative approach to marketing. As VP of Consulting and Innovation at Ficomm Partners, she shares her wealth of marketing expertise with purpose-driven financial advisors. Dalle-Molle began her career at a top SEO firm in Boston, where she witnessed the transformative impact of a brand’s digital presence. Beyond search, she has excelled in diverse marketing roles, notably increasing a fintech company's lead list from 5,000 to an impressive 30,000 in just two years with no budget. Later, hired by two MIT co-founders, Dalle-Molle skillfully led a small team to achieve an 8x increase in sales in under one year. Most recently, as the in-house marketing consultant at XY Planning Network, she played a pivotal role in supporting the growth of over 1,600 advisor members. Dalle-Molle is a mother of two, antique home owner, garden hobbyist, and lover of design.
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