Enron 2.0 — So Bad It’s Good?

The New Enron

December 2nd is known for many things. It’s the birthday of Britney Spears, Charlie Puth and the Environmental Protection Agency. It’s the anniversary of the first-ever controlled nuclear fission chain reaction. And it’s the day that Enron filed for Chapter 11 bankruptcy in 2001.

It’s also the day that Enron decided to… resurrect itself from the dead? Sure, why not:

Exactly 23 years after the scandal-ridden energy enterprise went under, its name and logo are back in action. You can already buy a company hoodie for $118 and a polo for $98. Once a grift, always a grift, I suppose.

The old Enron did all the things they tell you *not* to do in Accounting 101. After a $40 billion shareholder lawsuit, the conglomerate became the poster child for financial fraud and a bunch of top executives were charged with corruption. “In 2001, or 2011, those things were bad things,” writes Matt Levine. “Nobody wanted to invest in Enron, what with it being ‘synonymous with willful corporate fraud and corruption.’” But 2024 is different: “Standards are lower, and people are up for a bit more fun. If you launched Enron Corp. on the stock exchange today — even without a business — the stock would go up, because that is funny.”

According to the new website, the revamped Enron is “dedicated to solving the global energy crisis.” And yet one of the company’s key pillars is “permissionless innovation,” which smells very crypto-scammy, not at all good for the environment and, quite frankly, overdone: RadioShack already did this, like, three years ago.

Perhaps that’s why Enron 2.0 has all the hallmarks of a parody: It appears to have used Shutterstock and iStock images in its employee testimonials. It says “Enron” is now a backronym that stands for Energy, Nurture, Repentant, Opportunity and Nice. And it even has a disclaimer saying the site is “for entertainment purposes only.” But Matt says “these days you’d say that even if you actually were launching a crypto token, or a meme stock, or for that matter an energy company.”

The sad thing is, this planet could use a company that wants to solve the global energy crisis. We have a lot of problems and very few people willing to solve them. Javier Blas says the oil cartel is inflating prices. David Fickling says a heat wave is straining Australia’s grids. Katja Hoyer says the entire continent of Europe is still reliant on Russian gas. And don’t even get F.D. Flam started on the whales.

“President-elect Donald Trump has used saving whales, of all things, as a reason he has promised to shut down all US offshore wind energy projects when he takes office,” she writes, calling the idea absurd. “Fossil fuels are not only dirtier but their extraction and transport create far more underwater noise.” It’s a shame that Enron’s employees — and Trump, for that matter — seem more interested in helping crypto whales than actual whales.