Private Credit Loses Ground in Fight for Family Office Money

It’s the hottest trade on Wall Street. Everywhere you turn, money managers have upped their investments in private credit, helping the asset class balloon into a $1.7 trillion industry. But there’s one group where interest appears to already be waning — the family office.

Managers of the fortunes of the world’s ultra-wealthy are searching out private credit funds at a slower pace this year than last, according to the latest data from Preqin, an analytics company that tracks the alternative investment industry.

It bodes ill for direct lenders that are relying on the trillions of dollars that family offices oversee to propel the industry’s next growth phase. Amid a difficult fundraising environment this year, private credit funds have ramped up efforts to lure the world’s richest individuals. Still, overall family office allocations to private debt remain at roughly 2%, according to a recent report from UBS Group AG.

“We don’t need to invest through the sort of generic private credit fund managers,” said Grace Cheung, Chief Investment Officer and Founder of TGIM Assets Capital, a private markets investment group with capital allocations from family offices. “We have the resources, expertise and the network to do a lot of private credit-type transactions ourselves,” she said, adding that they sometimes co-invest alongside established private credit firms.

family office interest

The Preqin report is based on fund searches that reflect active investment intentions of investors over the next 12 months, according to the company.

North American private credit fund searches have comprised 11% of the total this year, down from 18% last year and below the 39% of private equity and venture capital, and 45% of real estate. Hedge funds and infrastructure have made up the rest.