Private Credit Enters Risky Terrain With Huge Bets on Consumers

First the private credit firms came for the banking industry’s lucrative corporate loan business. Now they’re grabbing a chunk of their consumer-lending work. The pressing question for this thriving multi-trillion dollar industry is whether it has timed its latest incursion badly.

The likes of Fortress Investment Group, KKR & Co. and Carlyle Group Inc. have all been hoovering up packages of consumer loans in Europe and the US over the past year. With unemployment spiking unexpectedly in some of the world’s biggest economies, the bet looks riskier than it did a few months back.

Private credit rose to prominence over the past decade by gobbling up much of the company financing traditionally provided by Wall Street, but its success has attracted a horde of new market entrants and the extra competition has pushed down its once stellar returns. As a result, firms have been foraging in new areas to try to put their vast pots of client cash to profitable use.

Debt taken on by squeezed Europeans and Americans — through everything from “buy now pay later” to old-fashioned credit cards — has become the latest hot property for private credit funds looking to diversify as banks retrench.

“The consumer-loan trade really started to happen in force since the regional banking crisis” in the US last year, says Patrick Lo, partner and co-chief investment officer at Waterfall Asset Management.

New York-based Fortress inked a deal this summer to provide £750 million ($956 million) for a British provider of dental loans. Fellow US asset manager Castlelake LP last week agreed to buy up to $1 billion in consumer loans initially created by Pagaya Technologies Ltd., whose business model is to use artificial intelligence to help vet consumer borrowers. It’s done similar with Upstart Holdings, another AI-based fintech.

KKR launched a €40 billion vehicle last year to buy current and future BNPL loans originated in Europe by PayPal Holdings Inc. Rivals such as Blue Owl Capital Inc. are looking to expand into consumer finance via acquisitions. It’s all part of a plan to build so-called asset-based finance businesses, providing funding to both companies and individuals.

Fund managers at these firms say they’re only interested in higher-quality consumer lending, but some concede they need to be vigilant about becoming exposed to struggling borrowers when deciding where to invest. Rougher economic times mean people need to borrow more — an opportunity for cash-rich private credit funds — but also make it harder for them to honor debts.

customers in europe