Growth Advice: “How can I improve my LinkedIn presence?”

Candice CarltonAdvisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

A recent study by Putnam Investments reported a whopping 91 percent of financial advisors use LinkedIn for business.

They also found that “advisors can ­­– and do – grow their business using social media, but it takes action and attitude.” We couldn't agree more.

We see this every day in our work with advisors. A strategic approach paired with consistent action has the power to drive significant change for growth-oriented firms.

But what should you do on LinkedIn, exactly?

In this short video, I outline key actions and attitudes for advisor success on LinkedIn, then apply those lessons to one advisor’s profile.

What’s on your mind? Send us any marketing question and we’ll create a short video like this to help you out. This is a free resource from Ficomm, and we love to do it!

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