The Three Types of People You Can’t Ignore

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Marketing is about people, and there are three categories of people that you are likely pushing away on a professional basis due to lack of perceived prospect value. Here’s why you should be paying more attention to them.

A word about dignity and poise

It never hurts to treat everyone with at least some semblance of dignity and respect. You do not have to pay a ton of attention to everyone – nobody has time for that – but you should always uphold your manners when interacting with anyone you encounter in your professional travels. It’s a more dignified way to live, and moreover it will likely open doors for you.

The next time you consider hanging up on that telemarketer, blocking that email newsletter, or blowing off that annoying wholesaler who keeps messaging you on LinkedIn, pause and communicate delicately, just as you would with your biggest client. A lot of times, asking them to modify their behavior will preserve the relationship and your sanity at the same time.

Most important, that’s the kind of treatment people remember years later.

You can never go wrong by being poised and polite.