Turbo-Charge Your Content Marketing with AI

Dan SolinAdvisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

The right AI platforms will increase your efficiency and improve productivity. Most advisors are not taking full advantage of them.

Here are two suggestions that can save you money or time, especially if content marketing is part of your strategy.

ChatGPT (with a twist)

I spend my days consulting, writing, and coaching. I use Zoom and Google Meet daily, often for multiple meetings.

I use ChatGPT extensively. It gives me blog ideas, outlines content, and even provides its sources (although the links frequently don’t work).

I also use it to answer random questions mostly related to my work.

I’m mindful of its proclivity for error. When writing blogs for SEO, I independently source every material fact and hyperlink to the source.

Here’s the twist.

I installed ChatGPT for Google as an extension to Chrome. Now, whenever I enter a search term in my browser, on the right-hand side of the screen, I get a response from ChatGPT. It summarizes articles and provides explanations, saving me the time of scrolling through hundreds (or more) of the websites listed by Google as having relevant information.