From Rainmaker to Thought Leader
Advisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.
Thought leadership is a key step to differentiating your firm and making an impact on the advisory profession. It allows you to take control of the narrative, thoughtfully contribute to the field, and attract a broader client base. Building your firm’s thought leadership includes two steps: identifying potential thought leaders and distributing content around your expertise.
I’ll outline content ideas to help your top sellers, C-suite leaders, or founders emerge as thought leaders in the financial services arena while highlighting your firm’s expertise, raising visibility, and proactively identifying opportunities.
What Is a thought leader?
A thought leader is an industry expert recognized for their insights. You may be one already, even if you don’t feel it. Thought leaders drive narratives through content, such as speaking opportunities, articles, podcasts, and more. Thought leaders are sought after for their opinions and guidance on industry challenges, trends, and specific topics related to their areas of expertise.
How do you identify thought leaders? Start with your rainmakers
Rainmakers are the engines behind your firm’s growth. They are driving sales, closing deals and contributing to long-term sustainability.