Those Awful “Meet the Team” Pages are Torture

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Those “meet the team” advisor pages on websites are a torture to read. Your team is your biggest asset and should be the source of the greatest enthusiasm in your practice. Let’s resurrect them from the dead.

Sameness = weakness

I could literally cut and paste the team pages of the advisor down the street with your team page, and nobody would know the difference.

Same biography droning on and on about nothing, same lined up square of headshots of people in suits, blah blah blah.

You advisors are killing me here.

If you’re telling people your client experience is so different from the next advisor, why should they believe it when your team – the ones who deliver this experience – looks exactly the same?