How to Get Clients in Fewer than Two Hours a Month
Advisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.
If you can’t be bothered to dedicate significant time or money to marketing, let me teach you a step-by-step way to get new clients in fewer than two hours a month.
The lesson I learned from Mr. Minimal Effort
It must have been 20 years ago. I had this bad boyfriend. He was so lazy. But I love attention. We were a terrible match.
Example: There was one day when Mr. Minimal Effort and I were supposed to go out, but I had to push the date back an hour. It was too much of an inconvenience for Mr. Minimal Effort, so he canceled the whole *@#$ date!
But here was the intriguing thing about Mr. Minimal: He was very exacting in the sense that he always did just enough to string me along, without managing to disturb his bothered existence.
Well, I eventually grew tired of Minimal’s indolence, fell in love with Antonio, had four children with him and rode off into the sunset with our battalion of kids and rescued cats.
But you know how Facebook is: The past is never the past for long. The other day I thought to myself, how can I replicate this minimalist courtship strategy for advisors who don’t want to spend more than the bare minimum amount of time on marketing, yet still want to get new clients?
Here’s what I came up with, with credit due to my bad ex-boyfriend.