How to Promote Your Podcast
Advisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.
It is difficult to carve out your space in a concentrated market like financial advising. But positioning yourself as a thought leader with educational resources is a great way to stand out and show your unique expertise.
Starting a podcast is a great marketing strategy for a lot of financial advisors. It engages with your niche or target market and presents you as a thought leader in the financial space.
Your website plays a huge role in marketing the podcast and integrating its content into your business marketing strategy.
Before starting a podcast though, consider your niche and whether you have a strong enough strategy for producing creative content to sustain the podcast.
Starting a finance podcast
Podcasts offer a personal platform for advisors to share their knowledge and expertise.
But there are a lot of podcasts in the finance space, so you need to figure out what your niche will be and how to create content that keeps people engaged.