Eight Tips for a Great Headshot

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Why do I need a headshot?

I often get asked this question by financial advisors and colleagues when the subject of taking a new photo arises. The answer is simple – your headshot is a key component of your brand; one that can draw clients to you or drive them away. Chemistry is an important part of why a client decides to work with an advisor and photographs are a big part of that process.

If that sounds hyperbolic then consider this – LinkedIn statistics show that members who include a professional photo receive 21x more profile views and up to 36x more messages.

Your photo should be up-to-date and convey the right image for your brand. It should be on the home page of your web site – and used consistently across your social media.

Caption: While I’m sure your cousin’s wedding was wonderful, the photos have no place in your professional persona.