Elon Musk Makes $43 Billion Unsolicited Bid to Take Twitter Private

Elon Musk has made a controversial offer to buy Twitter Inc., saying the company has extraordinary potential and he is the person to unlock it.

The world’s richest person will offer $54.20 per share in cash, valuing Twitter at about $43 billion. The social media company’s shares initially soared in pre-market trading before falling slightly to about $48, after investors began to assess how one of the platform’s most outspoken users will succeed in his takeover attempt.

Musk, 50, announced the potential deal in a filing with the U.S. Securities and Exchange Commission on Thursday, after turning down a potential board seat at the company. The billionaire, who also controls Tesla Inc., first disclosed a stake of about 9% on April 4. Tesla shares fell about 2.1% in pre-market trading on the news.

Twitter said that its board would review the proposal and any response would be in the best interests of “all Twitter stockholders.”

The bid is the most high-stakes clash yet between Musk and the social media platform. The executive is one of Twitter’s most-watched firebrands, often tweeting out memes and taunts to @elonmusk’s more than 80 million followers. He has been vociferous about changes he’d like to consider imposing at the social media platform, and the company offered him a seat on the board following the announcement of his $3.35 billion stake.