The Right Way to Write


Photo by Samuel Rios on Unsplash

Advisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

Advisors understand the importance of writing blogs and social media posts.

Original content posted once or twice a month is important for search-engine optimization (SEO) and broader marketing.

When I discuss this subject with advisors, a common response is: “I can’t write.”

Yes, you can.

Believing you can’t write is like saying: “I can’t play the guitar.” It would be more accurate to say: “I haven’t learned how to play the guitar.”

No one is born a writer. It’s a skill to be learned and nourished. Unlike most skills that erode as we age, you can always improve your writing skills.

Here are some tips that may help you.

Write in your voice

We all have a unique perspective. Your prospects and clients are interested in yours.

What are you passionate about? What’s different about your approach to helping your clients? What is your investment philosophy and why? What fees do you charge and why did you adopt your fee model?

Your audience wants to know the answers to these questions and many others.

Your writing should share your views.