A New Approach to Fee Discussions

Photo by NeONBRAND on Unsplash

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The following events were unconnected, but they led me to discover a new approach to fee discussions:

  • A Ferrari dealership opened in Naples, Florida, where I live; and

Lessons from Ferrari

The Ferrari dealership is in an impressive, gleaming setting. But I rarely see much activity there when I pass by.

That’s not surprising.

According to the US Department of Energy, the majority of vehicles’ trips are less than six miles. Of all trips, 95% were 30 miles or less.

The average speed globally of automobiles is 18.6 mph.

The average price of new cars in in 2021 was almost $47,000.

The retail price of a Ferrari is only the starting point in discussions. They range from $218,670 for the Ferrari Roma to $625,000 for the Ferrari SF90 Stradale.

Top speeds for most Ferrari models are in the 200-mph range.

Since a far less expensive car is more than adequate to meet the needs of most people, why is there a market for Ferraris?

According to Refined Marques, which specializes in providing corporate service in the ultra-luxury market, there are many reasons for buying a Ferrari. They include:

  • Beauty;
  • Joining an elite club;
  • The thrill of driving one;
  • Reliability;
  • The ability to customize;
  • Variety of models; and
  • Earning respect from others.