A Bad Guy in a Bruce Willis Movie Is the Latest to Launch an ESG ETF

The villain in a new crime-thriller movie is trying to make the world a better place off-screen.

Rob Gough, who stars opposite Bruce Willis in “American Siege,” is launching the Strategy Shares Halt Climate Change ETF with David Miller, chief investment officer at Strategy Shares, who he knows through his past as a serial entrepreneur and investor.

The actively managed fund is set to begin trading on the Nasdaq Tuesday under the ticker “NZRO” and will seek to invest in mostly U.S. domiciled companies that have adopted environmentally friendly business practices.

The fund will screen for companies that either have pledged to reduce carbon emissions or derive at least 50% of revenues from efforts to transition to clean energy or reduce emissions. It will have a management fee of 95 basis points, and Strategy Shares -- which manages more than $45 billion in assets -- will use a portion of the profits to invest in private sector companies working toward reversing climate change.