Three Pandemic Lessons for RIAs in Q4 2021

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It’s hard to believe that we’re in the final quarter of 2021. At the beginning of the year, we were stepping out into a world that was coming apart and – we hoped – putting itself back together again. The pandemic that completely shifted the landscape in 2020 was still raging, but with the new availability of vaccines and more treatment options, we were hopeful that 2021 would see the return of normalcy.

And, sure enough, as the summer of 2021 started, things were looking up. People were feeling safer, they were getting out more, and for a while, at least, we were feeling optimistic.

And then came the delta variant.

Those of us who had put our masks aside got them back out. More of us decided to get the vaccine. Some of us who were vaccinated dealt with breakthrough infections. And we did all this while continuing to serve clients, maintaining marketing outreach, supporting our colleagues, and trying to maintain momentum amid markets that couldn’t decide if they were most worried about inflation, the pandemic, Fed policy, China, or all of the above.

It’s time to pause, take a few deep breaths, and assess where we are. Then, let’s look ahead at where we should be going as we finish out yet another year of unprecedented events.