Advisor Perspectives Named Most Read E-Newsletter for Financial Advisors For Third Consecutive Year
LEXINGTON, MA, October 25, 2021 -- Advisor Perspectives, a premier digital publisher for the financial advisory profession, today announced it has been ranked as the most-read electronic newsletter among financial advisors for the third year in a row by Erdos & Morgan.
Since 2013, the Financial Advisor Media Outlook and Usage Study (FAMOUS) by Erdos & Morgan has supplied deep insights into how professional financial advisors view fund families and use media. In addition to media consumption, the study also provides a multifaceted profile of financial advisors that goes beyond basic demographic information including variables such as AUM, work setting and the role of the advisor in the client relationship.
Advisor Perspectives ranked ahead of The Wall Street Journal and Bloomberg this year among the e-newsletters listed, with readership nearly four-times that of the average publication and 29% greater than the second-place publication among all 400,000 financial advisors surveyed. Advisor Perspectives also claimed the number one spot for e-newsletters among the independent registered investment advisor (RIA) segment.
“The use of email and online information by advisors has continued to grow since our top ranking as most read e-newsletter in 2020,” said Robert Huebscher, CEO of Advisor Perspectives. “There has been a clear shift towards email communication during the pandemic and we experienced this first-hand throughout 2020 and 2021, as our email subscriber base and engagement rates surged. This study validates the enormous amount of effort from our team, which is unified in our goal to deliver the best possible content to the advisory profession.”
“Electronic newsletters continue to be a vital growth area for many media brands,” said David March.