The Two Misconceptions That Will Wreck Your Marketing
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The best-conceived marketing plans will be derailed if you allow yourself to be victimized by these two misconceptions.
That fact was illustrated by some of the negative comments on my company's Facebook ads and posts.
Some of those comments are mindless, but others provide insights into misconceptions and biases that hold advisers back from getting the business results they want and deserve.
Let's take a closer look.
On one of our ads, “How to build an irresistible lead magnet,” we got this comment: "Nobody who knows how to market needs this."
I love how clear this sentiment is… even though it’s misguided.
Unpack it and you get two major misconceptions.
Misconception 1: You can’t get better at marketing
It brings up the false assumption that you either know marketing or you don’t, and that once you know, all efforts for growth and improvement can just stop.
It’s like saying fit people don’t need to exercise. Or that smart students don’t need to study. If you have an opportunity to get better at something – to squeeze more juice out of what you’re doing – why wouldn’t you?