Which Social Media Platforms Drive Leads

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There is a significant difference among the audience members of social media platforms. If you’ve seen little ROI from social media, you are spending too much time or money on the wrong platform.

You need to prioritize to get the most out of social media! Discovering where your audience spends their time is the first step. Creating content that appeals to your audience and fits the tone of their chosen platform is the second.

Using data from the Pew Research Center’s 2021 study of social media, we’ll look at the average user of each social media platform to get a sense of the platform’s audience. Then we’ll cover some proven strategies and examples advisors can use to inspire their posts across five different platforms; Facebook, Twitter, Instagram, YouTube and LinkedIn.