The Six New Clichés Advisors Should Never Use

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Happy New Year everybody! If you’re using these six phrases, stop before they become 2019’s newest clichés.

“Breakaway advisor”

No advisor likes being called a breakaway advisor. First of all, it sounds like “runaway advisor,” as if you are some disgruntled, Nirvana-blaring teenager with blue hair and a pierced tongue.

The more of these soon-to-divorce-my-wirehouse advisors you talk to, the more you realize that they are more than a little resentful of being labeled this way. These people are so paranoid that they don’t want their name in the same sentence as any word implying any sort of separation.

Yes, you know who you are.

I get this email five times a day. And before I tell you what it says, let me acknowledge that the email addresses are always something like [email protected] or [email protected]. Never from a corporate email account – always so shrouded.

You would think these advisors are in a witness protection program:

Sara, I read your latest article. Love the advice about how to create a cool website. Anyways, I was thinking about maybe pursuing a new opportunity away from my current firm (they never state outright what they’re planning to do – bolt as soon as they get enough nerve up) and wanted to know if you had time to discuss how I would brand myself.

It’s like that person who whines to you about his or her spouse whenever they drink, but never gets up the courage to divorce when sober. If you’re this advisor, do it or not. But whatever you do, stop talking so much about it.