May 18, 2010
WordPress
The WordPress application is very similar to BlogLink, except that it only works for WordPress blogs. If you have a WordPress blog, I recommend this application over BlogLink since it is more aesthetically pleasing. However, you cannot use the WordPress application to showcase your latest Tweets, so you may still want to consider BlogLink if this is an important feature for you.
Travel by TripIt
TripIt allows you to post your travel schedule to your LinkedIn profile. In addition to allowing visitors to see your schedule, the application notifies your network when you will be in their area. It also tells you who will be in the cities you are visiting at the same time you will be there. If you travel on a regular basis, definitely add this application to your profile.
Reading list by Amazon
The Amazon application breaks up the monotony of the LinkedIn profile by showing thumbnails of books you have read, are reading or would like to read. If you have published a book that is selling on Amazon, this application is a must! However, if you are like most advisors, you will just use the application to share your favorite books with your network. It may not add a lot of value, but at the very least it opens the door for a conversation with your contacts.
Tweets
With the Twitter application, you can display your most recent Tweets on your LinkedIn profile status bar. Your status bar allows you to quickly and easily stay top-of-mind with your network. If you have a Twitter account, you should add this application so that you can update your LinkedIn status from Twitter. However, while Tweeting several times a day is acceptable, updating your LinkedIn status that often is not. For this reason, choose the “Share only Tweets that contain #in” option so that you can choose which Tweets are posted to LinkedIn.
Not every application is going to be appropriate for you and some applications serve the same purpose. Choose the ones that are most appropriate for you and your business. By adding a couple of these applications, you will soon see your profile transform from an online resume to a full-fledged marketing tool.
Kristen Luke is the Principal of Wealth Management Marketing, a firm dedicated to providing marketing strategies and support for financial advisors. Kristen works with independent advisors to develop effective marketing plans and provides the back office support required to implement the strategies. For more information, visit www.wealthmanagementmarketing.net.
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