Search Engine Optimization
May 5, 2009
Advisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives
Many advisors are unable to take full advantage of the potential the web offers to help grow their practices. Some are intimidated by the technology or the cost, while others worry they lack the expertise to use online capabilities effectively. Still others fear the global reach of the web is too broad for their practice (which is typically very local) and see online marketing and PR efforts as an inefficient use of their resources – both human and financial.
How do you make the most of the web? How do you maximize the effectiveness of your online efforts? How do you target only the geography and topics in which you specialize?
The answer…Go local using “Search Engine Optimization (SEO).”
Three Tips for Search Engine Optimization
A high percentage of your clients are probably local – whether that’s because of the licenses you hold or because your business has grown through referrals. Your marketing, advertising and PR is highly targeted to the geography you serve or where you hope to expand. Trusted "local" resources such as the Yellow Pages and the local newspaper are being replaced by the more "global" search engines Google and Yahoo. Cutting through the highly-competitive clutter and rising to the top of organic search engine results in your neighborhood requires three important steps.
While paid inclusion or pay-per-click (PPC) programs are another way to improve your website or blog's visibility on search engine results pages, this article focuses on improving the visibility of your web site and blog through non-paid searches, or "organic" search results. This is especially important now that budgets are tightening.
1. Choose the right “Keywords” to maximize your exposure. Keywords and key phrases are very important, because they allow you to tailor your online marketing efforts to get the best organic search engine results. Organic search engine listings are the unpaid search results you typically see on the left-hand side of the search engine results page(s) on search engines like Google and Yahoo. Appearing on the first page of organic search listings will help your marketing efforts tremendously.Display article as PDF for printing.
Would you like to send this article to a friend?
Remember, if you have a question or comment, send it to .
