Lessons from Winning Athletes
By Dan Richards*
May 12, 2009


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Dan Richards

As we move through the basketball and hockey playoffs, many advisors and investors are glued to their televisions.

In a recent article, coaches who had taken their teams to the National Hockey League finals were asked what it takes to succeed at that level. Their answers provide

some important lessons for financial advisors. Some responses were obvious - talent, leadership (both by the coach and the veteran players) and some luck in avoiding key injuries.

Beyond these, four other ingredients to success also apply to advisors.

Having the right plan

No two winning plans will be the same - every team is different and their game plan has to be adapted to the team and its opponent. Having a well thought through plan tailored to the talent on the team and the competition on the field is critical.

That’s true of professional sports teams and it’s true of financial advisors.

Without a clear plan to chart your course and take you where you want to go, your chances of success are slim. So the first question advisors have to ask is “What will make me succeed in the period ahead?”
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