Most Popular ArticlesSeptember 15, 2009
Step 6: Change Your Wall Settings
You’ll need to decide how you want to set your wall settings, but my suggestion is to set the “Default View for Wall” to “Only Posts by Page” and uncheck the “Fans can write or post content on the wall” box. This will eliminate any unwelcome comments on your business page.
Step 7: Remove Reviews
Remove the “Reviews” application. While I’m not a compliance expert, everything I’ve read says that accepting a testimonial of any kind is a big no-no. Avoid this compliance infraction by disabling reviews.
Step 8: Add Your Blog
If you write a blog, you’ll want to add it to your Notes tab. When you edit the Notes application, you’ll see an “Import a Blog” link. Enter your RSS feed address and your blog will automatically be posted to your business page’s Notes tab and Wall whenever a new post is added.
Step 9: Add Videos
If you have a short video (less than 20 minutes) that you would like to include, you can upload it to your business page using the “Upload Video” option in the “Video” application. You must have the file on your computer to do this, as this does not work with video sharing sites. If you have a video on a sharing site like YouTube, Vimeo or Viddler, you can post the video link directly to your business page’s wall to share with your fans.
Step 10: Add Events
If you host public events, follow the instructions on the “Events” application to add your events to your business page. You’ll have the option to choose who can view and respond to the events as well as whether you want to publicize the event on Facebook.
Step 11: Publish Your Page
Change the “Published Status” under “Settings” to “Published (publicly visible).” Once you save changes, your page will be public and searchable on Facebook.
Step 12: Get Your Badge
On the bottom right column, you’ll see the “Get your Badge” link under “Promote with Facebook Badge.” Click the link and follow the instructions to generate the HTML code so that you can include the badge on your website to promote your business page. Even if you don’t want a badge, click on this link so that you can write down the URL for your business page so that you can share the link later.
Step 13: Share with Your Facebook Contacts
Go back to your business home page. On the bottom left column, you’ll see a “Share” button. Choose the “Send a Message” tab and send a message to your Facebook contacts asking them to become a fan of your page. Fans of your business will receive updates on their wall when you add new content to your page, allowing them to stay in contact with your business.
Facebook business pages allow you to do more than what I have outlined here. These steps are meant to help you get a basic page up and running. Once you have accomplished this, adjust your page settings and applications to your liking. Update content regularly so that you stay top-of-mind with your “fans.”
Remember that people won’t automatically find your business page, so you will need to regularly promote your business page link on your email signature, website, personal Facebook page, Twitter account and LinkedIn profile as well as through your blogs, podcasts, and newsletters.
* Kristen Luke is the Principal of Wealth Management Marketing, a firm dedicated to providing marketing strategies and support for financial advisors. Kristen works with independent advisors to develop effective marketing plans and provides the back office support required to implement the strategies. For more information, visit http://www.wealthmanagementmarketing.net.
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