Stadium Naming Deals
December 16, 2008
Company |
Stadium |
Date |
End |
Avg Return |
Avg S&P |
Difference |
Rogers Communications |
Rogers Centre |
Feb 2005 |
Current |
18.9% |
-7.6% |
26.5% |
Qualcomm |
Qualcomm Stadium |
Jul 1997 |
Current |
22.4% |
-0.3% |
22.7% |
Anheuser-Busch |
Busch Stadium |
Jan 1982 |
Current |
29.1% |
7.5% |
21.5% |
Office Depot |
Office Depot Center |
Sep 2002 |
Nov 2005 |
28.9% |
10.3% |
18.6% |
AT&T |
AT&T Center, AT&T Park |
May 2005 |
Current |
9.5% |
-7.7% |
17.2% |
Philip Morris (Miller) |
Miller Park |
Apr 2001 |
Current |
13.2% |
-3.1% |
16.3% |
Hewlett-Packard |
HP Pavillion |
Jul 2002 |
Current |
15.4% |
-0.5% |
15.9% |
Verizon Wireless |
Verizon Center |
Mar 2006 |
Current |
1.9% |
-12.0% |
13.9% |
Safeco |
Safeco Field |
Jul 1999 |
Current |
8.1% |
-4.6% |
12.6% |
Royal Bank Canada |
RBC Center |
Oct 2002 |
Current |
11.7% |
-0.1% |
11.8% |
Adolph Coors Co. |
Coors Field |
Jul 1995 |
Current |
15.4% |
3.7% |
11.7% |
HSBC |
HSBC Arena |
Mar 2000 |
Current |
5.9% |
-5.6% |
11.5% |
Oracle Communications |
Oracle Arena |
Jun 1996 |
Current |
12.6% |
2.2% |
10.3% |
Pepsico (Pepsi & Tropicana) |
Pepsi Center, Tropicana Field |
Jul 1999 |
Current |
5.4% |
-4.6% |
10.0% |
U.S. Cellular |
U.S. Cellular Field |
Feb 2003 |
Current |
10.3% |
0.5% |
9.8% |
Raymond James Financial |
Raymond James Stadium |
Aug 1998 |
Current |
7.4% |
-1.9% |
9.4% |
Staples |
Staples Center |
Jul 1997 |
Current |
9.0% |
-0.3% |
9.3% |
Great American Insurance |
Great American Ballpark |
Mar 2003 |
Current |
10.1% |
1.2% |
8.9% |
Time Warner Cable |
Time Warner Cable Arena |
Apr 2008 |
Current |
-39.6% |
-47.8% |
8.1% |
PNC |
PNC Park |
Nov 2007 |
Current |
-28.4% |
-36.0% |
7.6% |
Nationwide Insurance |
Nationwide Center |
Sep 2000 |
Current |
0.4% |
-5.9% |
6.3% |
Target |
Target Center |
Aug 1990 |
Current |
11.9% |
5.9% |
6.0% |
Gillette |
Gilette Stadium |
Aug 2002 |
Current |
6.7% |
1.0% |
5.8% |
Heinz |
Heinz Field |
July, 2001 |
Current |
1.3% |
-4.4% |
5.7% |
Chase Bank |
Chase Field |
Sep 2005 |
Current |
-3.7% |
-9.3% |
5.6% |
Toyota |
Toyota Center |
Jul 2003 |
Current |
3.5% |
-1.9% |
5.4% |
Toronto-Dominion |
TD Banknorth Garden |
Mar 2005 |
Current |
-2.9% |
-7.9% |
5.0% |
Mellon Financial |
Mellon Arena |
Mar 2000 |
Current |
-0.3% |
-5.1% |
4.8% |
Xcel Energy |
Xcel Energy Center |
Jun 2000 |
Current |
-1.7% |
-5.7% |
4.0% |
BP (Arco) |
Arco Arena |
Feb 1985 |
Current |
9.1% |
7.0% |
2.1% |
Coke (Minute Maid) |
Minute Maid Park |
Jun 2002 |
Current |
-1.0% |
-2.5% |
1.6% |
BCE (Bell Canada) |
Bell Centre |
Sep 2002 |
Current |
0.6% |
-0.1% |
0.7% |
Qwest Communications |
Qwest Field |
Feb 2004 |
Current |
-5.2% |
-5.1% |
-0.1% |
Pengrowth Energy Trust |
Pengrowth Saddledome |
Jul 2000 |
Current |
-7.7% |
-5.9% |
-1.8% |
Royal Philips Electronics |
Philips Arena |
Apr 2002 |
Current |
-6.0% |
-3.5% |
-2.5% |
FedEx |
FedEx Field, FedEx Forum |
Oct 2005 |
Current |
-12.5% |
-9.0% |
-3.5% |
Key |
Key Arena |
Oct 1995 |
Current |
-0.4% |
3.3% |
-3.7% |
Honda |
Honda Center |
Oct 2006 |
Current |
-21.7% |
-17.5% |
-4.2% |
Edison International |
Edison International Field |
Sep 1997 |
Dec 2003 |
-2.3% |
2.2% |
-4.5% |
Scotiabank |
Scotiabank Place |
Feb 2006 |
Current |
-16.8% |
-11.7% |
-5.1% |
Comerica |
Comerica Park |
Jan 1998 |
Current |
-5.9% |
-0.6% |
-5.3% |
M&T Bank |
M&T Bank Park |
May 2003 |
Current |
-6.6% |
-0.8% |
-5.8% |
American Airlines |
American Airlines Center, American Airlines Arena |
Mar 1999 |
Current |
-9.6% |
-3.6% |
-6.0% |
Continental |
Continental Airlines Arena |
Jan 1996 |
May 2007 |
1.8% |
8.2% |
-6.4% |
McAfee |
McAfee Coliseum |
Apr 2004 |
Sep 2008 |
1.1% |
7.7% |
-6.7% |
WorldCom (MCI) |
MCI Center |
Jul 1997 |
Mar 2006 |
-4.1% |
4.0% |
-8.1% |
Lincoln Financial |
Lincoln Financial Field |
Mar 2002 |
Current |
-12.8% |
-3.8% |
-9.0% |
Amvescap PLC (Invesco) |
INVESCO Field |
Jan 2001 |
Current |
-14.3% |
-5.1% |
-9.2% |
Ford |
Ford Field, Ford Center |
Oct 1996 |
Current |
-8.2% |
2.0% |
-10.1% |
United |
United Center |
Aug 1994 |
Current |
-5.7% |
4.7% |
-10.5% |
Citizens Bank |
Citizens Bank Park |
Jun 2003 |
Current |
-13.5% |
-1.9% |
-11.5% |
Compaq |
Compaq Center |
Oct 2000 |
Oct 2003 |
-22.1% |
-9.9% |
-12.2% |
Ericsson |
Ericsson Stadium |
Jun 1996 |
Jan 2004 |
-5.6% |
6.7% |
-12.3% |
Reliant Resources |
Reliant Stadium |
Mar 2000 |
Current |
-18.9% |
-5.1% |
-13.8% |
Bank of America |
Bank of America Stadium |
Jan 2004 |
Current |
-19.1% |
-4.4% |
-14.7% |
General Motors |
General Motors Place |
Mar 1995 |
Current |
-11.2% |
4.2% |
-15.4% |
First Union (Wachovia) |
First Union Center |
Apr 1998 |
Current |
-19.3% |
-2.2% |
-17.1% |
Conseco |
Conseco Fieldhouse |
May 1998 |
Current |
-21.7% |
-2.2% |
-19.5% |
Prudential |
Prudential Center |
Jan 2007 |
Current |
-41.4% |
-21.4% |
-20.0% |
Philips-Van Heusen |
Izod Center |
Oct 2007 |
Current |
-58.7% |
-37.8% |
-20.9% |
Savvis Communications |
Savvis Center |
Aug 2000 |
Sep 2006 |
-26.8% |
-1.8% |
-25.0% |
Corel |
Corel Centre |
Feb 1996 |
Jan 2006 |
-21.4% |
7.4% |
-28.8% |
EnergySolutions |
EnergySolutions Arena |
Nov 2006 |
Current |
-49.4% |
-18.6% |
-30.8% |
3Com |
3Com Park |
Sep 1995 |
Jan 2002 |
-19.5% |
12.0% |
-31.4% |
Thomson S.A. (RCA) |
RCA Dome |
Oct 2004 |
Dec 2008 |
-49.5% |
-7.5% |
-42.0% |
Citigroup |
Citi Field |
Nov 2006 |
Current |
-61.6% |
-18.6% |
-43.0% |
BankAtlantic |
BankAtlantic Center |
Nov 2005 |
Current |
-59.0% |
-9.8% |
-49.2% |
Louisiana-Pacific |
LP Field |
Jun 2006 |
Current |
-66.4% |
-13.8% |
-52.6% |
Adelphia |
Adelphia Coliseum |
Jun 1999 |
Aug 2002 |
-100.0% |
-12.7% |
-87.3% |
Total |
69 |
|
|
-9.1% |
-4.5% |
-4.7% |
Data was not available for the following stadium sponsoring companies: Air Canada, America West, Bank One, Cinergy, CMGI, Delta Air Lines, Edward Jones, Fleet Boston (Fleet Bank), Gaylord Entertainment, Network Associates, SBC (SBC & PacBell), US Airways.
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