Refueling Options at Hertz
Predictably Irrational
By Dan Ariely
December 30, 2011
I got this picture this week. What is interesting about this price menu it is that the “Fuel and Service” priced at $9.29 is so off the scale (and so outrageous) that perhaps it makes the pre-paid option for $3.65 look attractive.  After all it is about 1/3 of the price if the Fuel and Service.
(c) Predictably Irrational


