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The Best Time to Invest

June 20, 2013

by Mark Mobius

of Franklin Templeton Investments

I frequently speak at investment conferences around the world, and get questions ranging from my outlook for a particular market to highly sophisticated investment concepts. One seemingly simple question asked by a young lady years ago at a conference in Canada which I attended with the founder of Templeton Investments, the late Sir John Templeton, was particularly timeless. She asked: “I’ve just inherited some money from my grandfather. When is the best time for me to invest it?” Sir John was at the podium, and after a brief pause, gave an equally simple answer: “Young lady, the best time to invest is when you have money.” Judging by the laughs, the crowd and I appreciated his response, but I was intrigued about what he meant on a deeper level, so I did some research.

After conducting some historical market studies, I found two important emerging stock market trends: Historically, bull markets have gone up more, in percentage terms, than bear markets have gone down, and bull markets have lasted longer than bear markets. So, if you “dollar cost average,” meaning that you systematically invest the same amount each month or each quarter over a number of years, you would have found that over the long term you were in a bull market more than you are in a bear market.1And, while past performance is not indicative of future results, historical studies show that, in percentage terms, the bull markets have grown more than the bear markets have declined. In addition, if you have the discipline to continue adding funds during those bear market cycles, that same amount of money would’ve bought you more stocks.

The Importance of a Long-Term View

Investing during a bear market is easier said than done, and I readily admit it’s psychologically a very difficult thing to do. It requires you to look beyond the immediate bad news and toward a potential future recovery. If all your friends and neighbors are giving up on their stock market investments, it’s very easy to be swayed to do the same. In the realm of behavioral economics this is called “herding.”

If the newspapers are reporting how dire the market is and how it will get worse, you can also become subject to what we call the “whipsaw” effect – buying and selling at the wrong times. This is what happened when many sold in a panic at the bottom of the market during the US subprime crisis in late 2008 and early 2009. Then, after the market moved up by over 50%, many decided that they were missing the boat and had to get into the market, buying at the market top! If you are engaging in this type of behavior, you are almost certain to lose money. Without a long-term view you just aren’t likely to be able to have the discipline to continue investing in a bear market and wait for the potential upturn.


So if you’ve got money to invest, and are taking a long-term view and thus not hung up on timing the market, how and where do you invest it? Another simple answer: diversify. We’ve all heard about people who made fortunes by investing in one company, but that’s not common. It reminds me of the saying, “If you want to keep all your eggs in one basket, you had better watch that basket carefully!” Most of us don’t have the capability or time to constantly monitor companies, and even professional investors realize that if they are not actually controlling the company in which they invest, some unknown or unexpected event can wipe them out. While diversification doesn’t guarantee a profit or protect against loss, it can potentially help mitigate some volatility.

I think it’s important to be diversified not only across different companies, but across different industries and, most importantly, across different countries. One reason why professionally managed strategies are so popular globally is because they enable investors to be well-diversified and have a variety of stocks that they probably couldn’t properly research and invest in themselves. Unfortunately, many investors have portfolios that invest in only one country… their own. I see this as a big mistake because they are missing out on potential opportunities all over the globe, which is the job of my team and I to uncover.

Our research showed that in the 25 years we studied from 1988 – 2012, and of the 72 stock markets in the world we examined, there wasn’t a single market that was the best performing for two consecutive years.2 And only one market was the best performing in four of those 25 years; Turkey. Only two markets were the best performing for two years; Russia and Argentina.

Turkey (4 years: 2012, 1999, 1997 and 1989)

Russia (2 years: 2001 & 1996)

Argentina (2 years: 2010 & 1991))

Of the remaining 69 countries, only 16 countries had one year as being the best performing as shown in the table below. The rest of the 53 countries had not even one year of being the best performing. It’s interesting to note that China and the US are not on the list. This reminds me of another truism of successful investing; being different. If you invest where everyone else feels comfortable, you may not be investing in the right place. In investing, we believe sometimes being unpopular can be the key to success, and the right time to invest can be any time at all.

Market No. of years market was top performer
Turkey 4
Russia 2
Argentina 2
Brazil 1
Colombia 1
Croatia 1
Egypt 1
Greece 1
Indonesia 1
Israel 1
Jordan 1
Kenya 1
Mauritius 1
Pakistan 1
Poland 1
South Korea 1
Sri Lanka 1
Switzerland 1
Trinidad and Tobago 1
Tunisia 1

1.Dollar-cost averaging does not guarantee a profit or eliminate risk, and it won’t protect investors from loss if they sell shares when the market is declining or at a low point. Before adopting this strategy, investors should consider their ability to continue investing through periods of low price levels or changing economic conditions.

2.Source: MSCI Indexes. All MSCI data is provided “as is.” MSCI makes no express or implied warranties or representations and shall have no liability whatsoever with respect to any MSCI data contained herein. The MSCI data may not be further redistributed or used as a basis for other indices or any securities or financial products. This report is not approved, reviewed or produced by MSCI. Past performance is not indicative of future results. Indexes are unmanaged. One cannot directly invest in an index.

The information provided in this posting is not a complete analysis of every material fact regarding any country, region, or market. Comments, opinions and analyses contained herein are those of Dr. Mobius and are for informational purposes only. Because market and economic conditions are subject to change, his comments, opinions and analyses are rendered as of the date of this posting and may change without notice. His opinions are intended to provide insight as to how he analyzes securities and his commentary is not intended as individual investment advice or a recommendation or solicitation to buy, sell or hold any security or to adopt any investment strategy. Reliance upon information in this posting is at the sole discretion of the viewer. Please consult your own professional adviser before investing.

All investments involve risks, including the possible loss of principal. Investments in foreign securities involve special risks including currency fluctuations, economic instability and political developments. Investments in emerging market countries involve heightened risks related to the same factors, in addition to those associated with these markets' smaller size, lesser liquidity and lack of established legal, political, business and social frameworks to support securities markets. Such investments could experience significant price volatility in any given year. Stock prices fluctuate, sometimes rapidly and dramatically, due to factors affecting individual companies, particular industries or sectors, or general market conditions.

Data from third party sources may have been used in the preparation of this commentary and neither Dr. Mobius nor Franklin Templeton Investments has independently verified, validated or audited such data. We do not guarantee its accuracy.

Franklin Templeton Investments and Dr. Mobius accept no liability whatsoever for any loss arising from use of this posting or any information, opinion or estimate herein.

Franklin Templeton Distributors, Inc. is the principal distributor of Franklin Templeton Investments’ US registered products, which are available only in jurisdictions where an offer or solicitation of such products is permitted under applicable legislation. Products, services and information may not be available in all jurisdictions and are offered outside the US by other Franklin Templeton Investments affiliates and/or their distributors as local legislation permits. Please consult your professional adviser for information on availability of products and services in your jurisdiction.

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